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CHFA Launch Pad - CHFA Connect

Are You Ready to Launch?

CHFA Launch Pad gives up-and-coming brands a platform to showcase the next big thing in natural and organic products. In this "Dragons' Den-style" competition, brands go head-to-head vying for industry and media exposure and prizes worth over $20K. 

"We were honoured to see Nuts For Butter recognized as Most Innovative Product at the CHFA Launch Pad event in 2020. This award provided valuable marketing and business consulting opportunities while setting Nuts For Butter apart from the competition and attracting new retail partners."

- Nuts for Cheese

Three Reasons to Apply to CHFA Launch Pad

Give your brand and product exposure to influential members of our community

Win over $20K prizes including, $15K of advertising from Grocery Business magazine and brand exposure at our next CHFA tradeshow

Claim the glory of being crowned the next "it" product in the natural and organics category

What Does It Take to Win?

Judges are on the hunt for innovative products, a strong business plan, and a killer pitch to seal the deal.

Think your product is the next big thing?

Tell us about it by completing the application below, and you could be one of the eight finalists selected to go to the show.

The Rules:

  • You must be exhibiting in CHFA Connect Fall 2021
  • Your product must be new. New flavours or new packaging do not count.
  • Your product must have launched in 2021
  • Your product and marketing material must comply with Canadian regulations
  • Application deadline extended to August 18, 2021.
  • Terms and conditions apply.
A windmill

Save da Sea Foods
CHFA Connect - Spring 2021
nuts for butter

Nuts for Cheese
CHFA Connect 2020
Sunset and boats

LOOP Mission
CHFA East 2019
a river in the snow

Level Up Superfoods
CHFA West 2020
a hot air balloon shaped like a dog

Partake Brewing
CHFA East 2018
a hot air balloon shaped like a dog

The Green Beaver Company
CHFA West 2019

Thank You to Our Premier Media Sponsor
Grocery Business Magazine

Our Sponsors

Thank You to Our Sponsors

About Michael Sherwood

michael sherwood

Michael is a values based leader who is mission and purpose driven. A Chartered Professional Accountant with a keen eye and discipline for developing business. Michael has worked in manufacturing, tourism and retail over his 30 year career.

About Mary Scianna

leonard brody

Mary Scianna is editorial director of Grocery Business magazine. She has 30 years of experience with business-to-business print and digital publications.

About Shelley King

Shelley King

Shelley King is a strategic, decisive, and highly respected leader in the Canadian technology commercialization, innovation, and investment space. For 25 years, she has married her scientific background in academia with her in-depth knowledge of entrepreneurship and industry to help Canadian innovations go from bright idea to market-ready product. As founding CEO of NPC, Shelley has positioned Canada as a global pioneer and trailblazer in the natural product sector. NPC has made connections with more than 800 organizations nationally, involved more than 600 companies in its development pipeline, invested in 10 early stage enterprises, and experienced two exits.

A sharp risk-taker, relationship broker, and bridge builder, Shelley holds an MSc in medicine specializing in neuroscience and an MBA from Memorial University. She sits on the board for the Metabolomics Innovation Centre and Smart Landing Program Canada and has served on the boards of Springboard Atlantic, Genesis Centre, the Natural Health Products Research Society, the Aquaculture Association of Canada, the Pan American Marine Biotechnology Association, and the Newfoundland & Labrador Association of Technology Industries.


Save Da Sea Foods
Save Da Sea Foods Inc. / LBN Brand Management

Save Da Sea is a plant-based seafood company and our vision is to create a world where we no longer need to kill fish to enjoy seafood. We plan on achieving this by creating a global plant-based seafood brand that includes a complete line of plant-based seafood products made from simple ingredients.

Our first product to market is a plant-based smoked salmon made from carrots. We are currently available in 50 retailers across Western Canada.

Meet our Finalists

Tigernut Bits
Ecoideas Inc

Smaller than sliced but larger than ground, these Tigernut Bits can be enjoyed straight from the bag or added to granola, baking, or on top of your yogurt or smoothies! The possibilities are endless!

Our Organic, Fair Trade Tigernuts are:

  • Nut-free - Tigernuts are tubers
  • Fair for Life Fair Trade Certified High in fibre
  • Keto-Friendly
  • Raw
  • Source of potassium, vitamin E, phosphorus, magnesium and zinc
  • Naturally sweet and nutty tasting

mykind Organics Plant Iron & Organic Herbs
Garden of Life

Garden of Life mykind Organics Plant Iron & Organic Herbs is a whole food liquid iron and vitamin that is extracted from Certified Organic and Non-GMO verified Botanicals.

  • Helps to reduce tiredness and fatigue caused by iron deficiency anemia
  • Helps to maintain immune health Absorbs easily, gentle and non-constipating
  • Contains organic vitamin C from Amla berries with whole food vitamins B6 and B12 to promote iron absorption and utilization
  • Great-tasting, easy-to-use liquid No added sugars
  • Gluten-free, Certified vegan and Kosher
  • Free of chemical preservatives and artificial ingredients
  • Only USDA Certified Organic, Non-GMO Verified and Vegan liquid Iron on the market

NewGem Sushi Wraps
NewGem Foods

Never before was it possible to make a sushi roll without the briny taste of seaweed. That briny taste also only pair well with seafood, limiting sushi possibilities. So NewGem Foods invented a solution to this problem with our Sushi Wrap. Our wraps are a colorful and flavorful seaweed alternative that are made out of fruits and veggies. We make a mango sushi wrap out of mango, carrot wrap out of carrot, etc… and we are the first and only company to do this.

Did you know current sushi-driven fishing practices are killing our oceans? You can now finally take the seafood out of your sushi with our sushi wrap that is 100% plant based, Vegan, Paleo, Keto, and non-GMO. They are simple to use, packed with flavor, nutrients, and add fun colors to any sushi roll you make.

Open up a garden of sushi possibilities previously not possible, and say bye-bye to brine, with NewGem Sushi Wraps.

Ohh! Cookie Dough
Ohh! Foods

Ohh! Foods is on a huge impact mission to make Inclusive Snacking a reality for millions of individuals who have a dietary restriction. We are not only allergen friendly, we are also gluten free and vegan!

Our Edible Cookie Doughs are a first of its kind in Canada, launched online in August of 2020 and sold out in 3 days of launch!

Sol Cuisine Cauliflower Burger
Sol Cuisine

Burgers is the most popular category in plant-based meats. Today, both Flexitarians and Vegan consumers are looking for more variety in protein sources and product types. Cauliflower continues to be a trendy ingredient in the food industry, being used as a low carbohydrate alternative in breads, pizza-crusts, rice and more. This versatile vegetable is low in sugar, high in fiber and loaded with nutrients.

Canadian Bitters + Apple Cider Vinegar
St. Francis Herb Farm

A comprehensive solution for managing that waistline!

Bonus benefits include increased nutrient absorption, improved overall wellness as it trains and supports your overall digestive system which in turn supports immunity, and unlike some other laxative-heavy bitters formulas, it is not habit-forming.

Disinfecting Multi-Surface Cleaning Strips (Lemon Fresh)
Tru Earth Detergent Inc.

Introducing our next weapon against the war on plastic – the Tru Earth Disinfecting Multi-Surface Cleaner! Just like our famous laundry detergent eco-strips, our disinfecting multi-surface cleaner eco-strips contain all the powerful benefits you look for in a cleaner (killing 99.99% of bacteria, fungi and mold), but with none of the excess water.

Each biodegradable cardboard package consists of eight eco-strips giving you the equivalent of three plastic bottles of cleaning solution (2L) - a perfect solution for people who would rather kill germs than kill the planet.