Simple Steps to Optimize Your Merchandising to Attract Customers’ Attention

VP Sales at Purity Life Health Products LP

SEPTEMBER 15, 2021
3:00 PM – 3:30 PM ET
(12:00 PM – 12:30 PM PT)


Over the past two years, the pandemic has triggered major changes in consumer purchasing behaviour, resulting in both positive and negative impacts in many categories. Not only do consumers not shop the same way, what they buy has also changed, significantly affecting sales across product categories. Have you adapted to this development and to these new purchasing behaviours? Are the categories in your displays optimized to make the most of the changes and enhance the shopping experience for your customers?

Join Julie Drapeau to learn about some of these significant changes in your customers’ buying habits and how you can effectively leverage these changes with a variety of merchandising tools and tactics so you can be successful in this new era of retail sales.


Julie Drapeau is a passionate and dynamic speaker with a Bachelor’s Degree in Consumer Economics from the University of Laval, Quebec City. Julie understands the health and beauty category given her experience at the Body Shop as a trainer. She is also a Certified Esthetician (Marie de L’incarnation, Quebec) and author of two books on the subject “Optimizing Your Natural Personal Care Sales” and “Haba-Cadabra with Category Management – Driving Natural Personal Care Sales”. 

As Purity Life’s resident expert on the natural personal care category and Vice President of Sales, Julie loves to share her passion and 27 years of experience in the Natural Health industry. Her tag line is #leadingwithoptimism.