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Grow Your Business in China Through Online Sales - CHFA Connect

Grow Your Business in China Through Online Sales


JASON LIU (Director of Marketing at Shanghai Pharma Health Science Co, Ltd.)

NICOLE LIN (Business Development Country Manager for Canada at Tmall Global & Kaola)

JOEY HUO (Business Development Manager at JD Worldwide)

SEPTEMBER 14, 2021
8:00 PM – 9:30 PM ET
(5:00 PM – 6:30 PM PT)


Japan is one of the most desirable markets worldwide. Although it is often believed that Japan is a difficult market to enter, because of differences in language and culture, there are many resources available to help companies from other parts of the world to overcome those perceived barriers. Japanese consumers love buying international brands online, and have grown to become the fourth largest e-commerce market in the world. In order for Canadian brands to succeed, though, they need to develop well thought-out strategies based on knowledge of the Japanese market, customers, regulations, and cross-border operations.  

This webinar will provide an overview of Japanese e-commerce, and an introduction to two companies that can assist overseas brands to effectively penetrate this market. Rakuten Ichiba is one of the world’s largest e-commerce platforms, with more than 100 million members and $37 billion in domestic e-commerce transactions. Participants will gain an understanding of Rakuten’s cross-border e-commerce business, as well as opportunities and market considerations for Canadian natural health product and food companies seeking to sell to Japan. In addition, participants will be introduced to supply chain and logistics solutions, such as those offered by Yamato, which currently delivers nearly 5 million parcels within Japan alone.


With over 10+ years diverse experience in consumer goods, marketing and operations management. Energetic leader with strong track record of cross-border business, and branding recognition through strategic planning and detailed actions.


Nicole joined Alibaba, the Tmall Global team in 2018, and has since been a business development manager for the Americas region, and the beauty and personal care category manager for the Tmall Overseas Fulfilment team. Nicole has extensive work experience in both FMCG and luxury retail and is now focusing on helping Canadian brands and partners across categories tapping into China through Cross-Border E-Commerce. 


Joey HUO covers the baby, beauty & personal care categories at JD Worldwide, with over 10-year experience in e-commerce, data analysis and operation management.