60% Water, 100% Ambition: How thinking beyond the product helped Flow Water build North America’s fastest-growing premium water brand.

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Nicholas Reichenbach
Executive Chairman, Flow Water
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Joe Jackman
Founder & CEO, Jackman Reinvents
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Peter Neal
Co-Founder, Neal Brothers Foods
April 16, 2021 12:30 PM - 1:30 PM PT 3:30 PM - 4:30 PM ET

Session Info

Join panellists Nicholas Reichenbach, Peter Neal and Joe Jackman as they share the lesson learned from taking Flow Water from a family-owned spring to over 20+ million customers (that even Halle Berry is crushing on).

About Nicholas Reichenbach

Mr. Reichenbach is a seasoned executive & serial start-up, investor and consumer product entrepreneur. Mr. Reichenbach has built a robust track record over the last 25 years, founding, creating and building multiple businesses in the consumer goods, social media, internet/mobile technology, entertainment and hospitality space: Flow (ESG premium wellness beverage company), SimplyProtein (Canada #1 plant-based protein snack company), Rabbit (a leading social video chat platform venture-backed by Google Ventures, CrunchFund and other leading VCs), GuestDriven (a leading start-up in hospitality/hotel SaaS with clients such as Thompson, Hyatt & Intercontinental), Magmic Games (Voted top 10 mobile social game & app publisher having produced over 300 games from Guitar Hero mobile to NewYork Times Crosswords) and Bplay (One of the largest mobile smart phone direct-to-consumer mobile content storefront that powered At&t, Verizon (Alltel), U.S. Cellular, Rogers Wireless and R.I.M Blackberrys, worldwide).

Mr. Reichenbach’s latest venture, where he holds the role of Executive Chairman and previously held the role of CEO, is Flow Water Inc. Flow is a sustainably packaged, alkaline spring water built on the power of mindful positivity. Flow holds a B-Corp certification and has partnered with Tetra Pak to disrupt the water category and build a brand that aligns with consumer values for sustainability, quality, health and wellness.

About Joe Jackman

Joe Jackman is the Founder and CEO of Jackman Reinvents, North America’s leading customer engagement reinvention company. An adviser to entrepreneurs, private equity partners, consumer brand executives and retailers for more than thirty years, Joe has proven invaluable to leaders intent on sharpening strategy and orchestrating insight-led transformations of their businesses. Throughout his career as designer, strategist, creative director, marketer, and now Reinventionist, he has helped companies create the most powerful and relevant versions of their brands and businesses in record time. In June of 2020, Joe was inducted into the American Marketing Association’s ‘Marketing Hall of Legends’.

Joe is widely considered to be the leading expert on rapid reinvention. In January 2020, he released his first book, The Reinventionist Mindset, Learning to Love Change and the Human How of Doing It Brilliantly. In it, Joe traces his journey and the lessons learned from helping to reinvent more than 40 companies, and shows readers how to create purposeful change in their professional and personal lives. Jackman lives in Toronto, Canada, works across North America, and lectures around the globe.

About Peter Neal

In 1988, fresh out of university and eager to make an impact, Peter and Chris Neal embarked on a journey that would change their lives and the lives of many others. It all started with an idea, curiosity, a desire to contribute and a letter from Peter to Chris suggesting they make croutons in their mom’s kitchen in Aurora, ON.

Believing in the importance of empathy and understanding that consumers’ tastes and needs were evolving as was their desire to trust the food they buy, the Neal Brothers set out to create a food company with delicious products consumers could feel good about. From the beginning, they’ve remained rooted in a commitment to delivering ‘goodness’ through their passion for tried and tested recipes and their purpose to actively help those living with food insecurity.

Fast forward 30 years, the successful Canadian-based Neal Brothers Food Brands and Neal Brothers Food Distribution companies are known as leaders in organic, specialty and natural food products.

Peter oversees Neal Brothers’ Brand Development, Marketing and Sales. In his role, he leads partnerships, sales, distribution and all marketing and communications activities. When away from his desk, and not mired in a pandemic, he relentlessly pursues the world looking for ‘what’s next’ in the food industry to delight Canadians.


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