Empowering Today’s Customers to Buy

Empowerment and Sales Expert, Author

SEPTEMBER 14, 2021
2:45 PM – 3:15 PM ET
(11:45 AM – 12:15 PM PT)


Today’s customers have higher expectations; less time and are more demanding than ever before. Welcome to the MORE economy! To sell requires that we empower our customers, providing them the information, evidence and support they need to make a rapid a buying decision.

In this talk we’ll explore the evolution of today’s buyers, sharing insights on how to engage and interact with customers to fuel their buying behaviors. We’ll explore how the social economy is influencing buying behaviors, and what you need to do to stand out above the crowd and capture the market share and wallet share of your ideal customers.


Shawn Casemore is driven by a passion to help business owners, executives and leaders accelerate their sales results. A consultant, author and speaker, he has held senior executive roles in both for-profit and not-for-profit organizations.