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CHFA Connect

Thank you for joining us at CHFA Connect.

Live shows are back in 2022! We'll see you next year!

Vancouver: April 21–24, 2022
Toronto: September 15–18, 2022

Visit CHFA.ca for more details

Why should you join us at CHFA Connect?

Check out the best natural health and organic brands with just one click
Discover the consumer trends and insights that will help shape your business in 2022
Unlock show deals and giveaways with our NEW digital marketplace
Unleash possibility for your business with your all-access CHFA Connect conference pass
Be entered to WIN one of three trips to CHFA West 2022*
Get the full show experience by snagging one of our CHFA Connect Sample Boxes**






$ 475

Ready. Set. Sample.

The first 300 retail companies to register for CHFA Connect will receive a FREE CHFA Connect sample box. Get the full CHFA Connect experience and grab your sample box today!**

All-Access Conference Pass

When you register for CHFA Connect, you have an all-access pass to our two-day CHFA Connect conference.

From the latest insights and trends to navigating the new business landscape and empowering your customers to buy, learn from the best in our industry and beyond and gain the valuable insights your business needs to unleash possibility.

Conference sessions are available in both English and French.

Meet Our Keynote Speakers

About Johnny Cupcakes

Johnny Cupcakes

If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos— then Johnny "Cupcakes" Earle is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny is known for helping people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.

About Jean David

leonard brody

An internationally active professional speaker, he is one of the principal architects of Cirque du Soleil, as described in The Blue Ocean Strategy. He was one of the pioneers and builders of Cirque du Soleil, where he was Vice President of Marketing for 15 years, from 1984 to 1999. Today, Jean is a consultant in creativity and event marketing.

 Johnny Cupcakes
CEO, Award-Winning Entrepreneur & Brand Hysteria Expert
 Jean David
Consultant, Entrepreneur, Former VP Marketing, Cirque du Soleil

Thank you to our CHFA Connect Sponsors

Get Guided: Digital Pre-Show Guide

Our NEW Digital Pre-Show Guide gives you the inside scoop to CHFA Connect, giving you the info you need to plan your show your way.

Delivered to attendee inboxes one week before showtime!

Who's Coming?

Here’s a look at some of the brands you’ll find at CHFA Connect:

Interested in Exhibitor & Sponsorship Opportunities?

Terms & Conditions

*Trip includes one (1) economy round trip flight to Vancouver, British Columbia, plus three (3) nights accommodation and $250 in spending money (Approximate prize value of $2,500). Prize cannot be exchanged for cash. Travel dates must be between April 21 and April 24, 2022, and cannot be changed or exchanged for other destinations. Accommodations are to be arranged by CHFA and cannot be exchanged. Three (3) winners are to be selected by random draw on Thursday, September 30, 2021. To be eligible for this draw, you must register and attend CHFA Connect from September 14-September 26, 2021. Attendance will be verified by clicking on your CHFA Connect All-Access Pass (delivered to your inbox September 14, 2021) and by interaction with exhibitors and/or attendance at conference sessions. Not open to residents of Quebec.

**The CHFA Connect sample box will be delivered approximately five (5) days before CHFA Connect. Limit one box per company. The contents of the sample box contain a selection of up to ten (10) participating brands. Brands participating in this box have paid to be featured as part of their CHFA Connect exhibiting package.